Our Story

Our Story

NainSukh was founded in 1995 by renowned optometrist Mr. Tahir Iqbal, whose decades of hands-on experience in prescription eyewear, contact lenses, and sunglasses gave him a deep understanding of patients’ visual needs and expectations. From day one, NainSukh was built on a simple but powerful promise: precision, quality, and trust.

The brand quickly earned a loyal clientele, driven by accurate prescriptions, genuine products, and a customer-first approach. As demand grew, Mr. Faizan Tahir, son of the founder, joined the business and played a key role in transforming NainSukh into a modern, forward-thinking eyewear brand.

Under his leadership, NainSukh evolved by:

• Introducing high-quality and premium lenses

• Investing in advanced eye-testing and lens-fitting technology

• Redesigning retail spaces for a better customer experience

• Implementing structured training and development programs

• Strengthening after-sales and customer support services

These continuous improvements positioned NainSukh as one of Karachi’s most trusted eyewear brands.

Today, NainSukh proudly operates six physical locations across Karachi:

• Gulistan-e-Johar

• DHA

• North Nazimabad

• Safoora

• Gulshan-e-Iqbal

• LuckyOne Mall (inside Hashmanis)

Supported by a dedicated team of professionals, NainSukh continues to grow with a clear vision: to redefine eyewear retail in Pakistan by seamlessly combining in-store expertise with online convenience.

Whether you’re looking for progressive glasses, reading glasses, blue light protection lenses, everyday eyewear, fashion-forward sunglasses, or contact lenses, NainSukh offers a complete solution under one roof. Every prescription lens is verified and approved by a certified optometrist before dispatch, ensuring accuracy and peace of mind.

Our Mission

Precision. Quality. Customer Satisfaction.
We are committed to delivering accurate eyewear solutions using high-quality products while ensuring an exceptional customer experience at every touchpoint.

Our Vision

To redefine the way eyewear is purchased in Pakistan by offering a convenient, reliable, and hassle-free shopping experience, both online and in-store.

NainSukh Business Principles

• 100% accurate products as displayed online

• Transparent and accurate information about frames and contact lenses

• Use of only authentic, globally renowned lens and contact lens brands

• Timely doorstep delivery with professional service

• New collections introduced every 15 days in-store 

• Customer queries responded to within 24 hours

• Dedicated customer support via Live Chat, WhatsApp, and Helpline